Winona, MO (February 6, 2010) — Dustin Wilks of Rocky Mount, North Carolina has secured a place on the Secret Weapon Lures® Pro Angler roster for 2010. Wilks’ first mission was to completely overhaul Secret Weapon’s Assassinator™ series of spinnerbait and buzzbaits.

Wilks said, “Secret Weapon challenged me to upgrade Assassinator’s performance—even the Clacker™, a unique big-bass bait.” He revamped every detail in creating the new Pro Assassinator™ line. “Each aspect of Pro Assassinator is first class. From strong, sharp Mustad hooks to wire diameter—everything is perfect.”

Wilks retained the most popular Assassinator models while introducing extraordinary new patterns like Bull Bream, Natural Shad, and Sunfish.”

Anglers gearing up for early spring rains are paying special attention to his signature pattern, Dustin’s Mud Secret. “Man, I really hated to let that one out,” admitted Wilks. “It’s the best color combination I’ve ever used in high and muddy conditions.”

“We recruited Dustin not only for his fishing skills but for his reputation for honesty,” said SWL president Joe Haubenreich. “He absolutely refuses to stretch the truth to promote a product, so we gave him free rein to make sure he was completely satisfied with our new Pro Assassinator line.”

Look for record-breaking news involving Wilks and Pro Assassinator that will be revealed in the April edition of Bassmasters magazine.

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Secret Weapon Lures manufactures premium, high-performance fishing lures and terminal tackle. Their spinnerbaits and buzzbaits, made in America’s heartland, were conceived on the clear rivers of Missouri and have been honed and tournament-tested on lakes and rivers around the world. Their Recoil Rig is revolutionizing soft plastic fishing. Learn more about Secret Weapon at www.secretweaponlures.com or call toll-free 866-391-6108.

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Dustin Wilks began his professional fishing career while earning a BS degree in Fisheries from North Carolina State University in 1999. The same year he won the Bassmaster Eastern Invitational Trail “Angler of the Year” title. Dustin has since qualified for the prestigious Bassmaster Classic five times. Visit Dustin at www.dustinwilks.com.